McDonald’s: an Evolution of Perception

When we are children and don’t know any better, we believe that McDonald’s is the greatest thing. Oh, sure, perhaps we’re too busy at the play center or enjoying the toy that falls apart long before we have finished whatever lame meal was ordered. What did we know about nutrition? It wasn’t even in our vocabulary. Teenagers seemed divided. It’s fast, it’s cheap, close enough to the high school or jr. high. Given the right time of the day . . . not that I think of it as a hangout – not in your larger cities anyway. Not with a playland and 30 screaming kids. “It’s not where you take a girl on a date,” says Randy. Although I could picture Tony doing that very thing – and not with a limo and candles (which Randy said was too cheesy – why spend the money on a limo? Why n...