Analysis and Recommendation for Hallmark

Each time I post an assignment, I realize I'm providing opportunity for someone else to cheat. To take my words and try to make them their own. I even provide references for the sake of the reader and not the cheater. I have decided I will not to include references on my blog but in a different file. The final assignment given in one of my accounting classes, was to create an analysis and recommendation on a company recognized by its trademark. Initially, I picked Coca-Cola - but my research provided more information than I knew what to do with. Frankly, I was overwhelmed with how many pies Coke hands have been dipped into (so to speak) and wasn't interested in doing a recommendation on a company that seemingly owned so many others. And so I changed it. Whi...